By Kenneth Altobello 
An Yujin, leader of the popular K-pop group IVE, has officially been selected as the female variety idol set to lead the entertainment scene in 2026, after winning the 2026 Korea First Brand Awards in the category of Best Female Variety Idol.
This is no small achievement. The Korea First Brand Awards are among the most influential honors in South Korea’s entertainment industry, as winners are chosen based on consumer votes combined with expert evaluations, highlighting figures expected to shape cultural and media trends in the coming year.
An Yujin’s selection comes as no surprise. Through her standout appearances on the tvN variety show Earth Arcade, she has won over audiences with her natural charisma, competitive spirit, and sharp sense of humor. Her affectionate nickname “Na Yujin,” referencing her chemistry with renowned producer Na Young-seok, has become synonymous with fresh and relatable entertainment.
Her growing influence extends beyond Korean television. An Yujin’s participation in Netflix’s variety-mystery series Crime Scene Zero further expanded her international appeal, showcasing her versatility and ability to adapt to complex formats that blend storytelling, deduction, and humor.
With this award, An Yujin firmly cements her status as one of the most influential young figures in Korean entertainment, successfully bridging the worlds of K-pop and television variety, and proving that her impact goes far beyond the music stage.